BelleCrin

Company info

We are social enterprise. Our products are handknitted and hand-crafted by women artisans in rural areas of Colombia. Groups of women, who hand-kint and hand-craft Belle Crin products, have been socially empowered through wok that creates the opportunity to participate directly in the economic sphere of their households.

Mission


		To design, produce and commercialize personal care, well-being and beauty products at national and international levels within a competitive frame, always looking for the client’s satisfaction, developing products of the highest quality and generating new job opportunities.

Vision


		To fortify the leadership of the company by offering a great variety of personal care, well-being and beauty products, increasing the number of clients and rising sales and profitability.

Quality Policies


		To design, produce and commercialize personal care, well-being and beauty products, fulfilling quality standards and being supported by continuous improvement processes as well as by human resources with high sense of belonging and commitment.

ALGA CRIN Ltda., Historical review

Alga Crin Ltda. is a company that designs, produces and commercializes personal care, well-being and beauty products.

Mrs. Gloria Cárdenas de Cañón discovered the possibility of taking advantage on the therapeutic benefits of horsehair by means of its artisan weave and, after an experimental stage, she founded the company on September of 1988 with the name of Belle Crin Ltda. Alan Chevron, a french citizen living in Colombia at the time, also joined the company.

Between 1988 and 1991 the company enjoyed of great dynamism and fast growth.

It managed to gain international clients, especially in France and some also in the United States. It participated in national and international fairs in which it attracted industrialists and distributors of neighboring countries. During this period, the company also entered the main supply chains of Colombia, which remain commercial partners of the company.

In 1991, when developing an ample reductive and modeling seaweed-based cosmetic line, the company changed its trade name by Alga Crin Ltda.

Today Alga Crin Ltda. constantly develops new designs made of different natural fibers, in order to fulfill the needs of its clients. Alga Crin’s products also are on the markets of the United States, Venezuela, France and Germany.

In 2007, ALGA CRIN Ltda., in its permanent search of improvement, initiated the implementation process of ISO 9001:2000 Norm, with the aim of increasing the satisfaction level of customer’s needs by fortifying its leadership in the market and generating new job opportunities.